Benson Boone, a rising star in the music industry, recently made headlines with his flamboyant appearance at the Grammy Awards, where he showcased a captivating backflip while wearing a breathtaking baby blue sequined jumpsuit. Just when fans thought they had seen it all, Boone is back on the scene with a fresh array of music and a notably humorous music video accompanying it. His latest venture, the album titled “American Heart,” was released on a Friday, featuring the single “Mr. Electric Blue,” which is already making waves due to its cheeky undertones and entertaining visuals.
In the music video for “Mr. Electric Blue,” Benson Boone’s playful approach to self-deprecation shines through. The narrative begins with Boone dressed in a t-shirt reading “One Hit Wonder,” as he enters the office of a disingenuous talent agent, aptly labeled “Benson Boone Agent.” The agent, played by Jack LaFrantz—who also collaborated with Boone on songwriting—delivers harsh news regarding Boone’s recent artistic endeavors. He comically explains that the label invested heavily in moonbeam ice cream and Boone’s memorable backflip, yet the results have been a drastic flop. This tongue-in-cheek commentary alludes to Boone’s earlier single, “Mystical Magical,” which perhaps didn’t resonate as expected.
The urgency from the agent is palpable when he exclaims, “We need something new. We need a new gimmick!” Only to suggest, almost ironically, “Maybe, good songwriting?” Boone’s response reflects an understanding of his brand, replying that he cannot fulfill such a request. The humor escalates as the agent reveals that Boone owes the label a staggering $10 million, prompting Boone to embark on an assortment of odd jobs in a bid to accumulate the necessary funds to settle his debt.
Musically, “Mr. Electric Blue” offers a vibrant sound characterized by retro vibes that seamlessly align with Boone’s quirky image. Throughout the video, he sports amusing attire, including shirts emblazoned with phrases like “Inauthentic,” while performing various tasks—like dog-walking and mowing impressively expansive lawns. The whimsical nature of the video is further accentuated when Boone finds himself promoting “Discount Jumpsuits.” He holds a sign that humorously declares “100% Artificial,” all while donning the very same eye-catching jumpsuit he wore earlier at the Grammys.
In yet another scene, Boone faces a group of children who openly criticize his music while he serves them moonbeam ice cream from a food truck. This direct engagement with criticism reflects a clever meta-commentary on the often harsh feedback artists receive on social media platforms. Moreover, the vibrant visuals and upbeat tempo of the music video manage to mask a deeper exploration of public perception, epitomized by a shot of a bumper sticker that cynically claims, “mustaches are lame,” serving to amplify the playful nature of the project.
As the video progresses, Boone finds himself working as a pool boy, where the comedic tension peaks upon encountering a sign explicitly forbidding backflips—an angle that cleverly ties back to his signature move. This moment succinctly encapsulates the entire narrative: Boone is aware of the humorous absurdity surrounding his image and the challenges faced in the quest for artistic recognition. The combination of his self-aware humor and catchy music makes for a delightful viewing experience.
Ultimately, “Mr. Electric Blue” is not just another music video; it’s a colorful tapestry of humor, resilience, and the offbeat journey of an artist who seems to relish in poking fun at both himself and the industry. With Boone’s ability to parody the challenges of fame while presenting an infectious tune, he solidifies his position as a unique artist to watch in the evolving landscape of pop music.